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West Melbourne is perhaps one of Melbourne’s most hidden gems, an unassuming suburb that is often passed through without much regard. Originally an industrial hub, West Melbourne is quickly becoming a hotspot for food and entertainment, and for savvy home buyers.

Steeped in rich history, West Melbourne is home to several iconic Melbourne landmarks such as Flagstaff Gardens, which has served as Melbourne’s first cemetery, an observatory, a telegraph station and a quarry.

Queen Victoria Market, an iconic Melbourne destination for artisan food and fresh produce, was one of West Melbourne’s first buildings, constructed in 1842 as a cattle yard.

The famous Festival Hall, built in 1915 as the city’s main venue for boxing and wrestling, has hosted the likes of Bill Haley, Frank Sinatra and The Beatles.

This history is evident in the historic factory facades that line the streets, once wool factories and flour mills, interspersed with classic Victorian terrace houses and modern warehouse renovations.

Today the suburb is coming into its own as a trendy hotspot, with many dubbing it the Brooklyn of Melbourne due to its eclectic local culture and idiosyncratic architecture.

The suburb’s proximity to the CBD and distinct character have driven a slew of new Instagram-worthy cafes and bars to the area including Toasta & Co, classic Italian restaurant Amiconi and Willows & Wine, the perfect place for a glass of vino.

The retail and hospitality offerings are set to increase even further with construction underway for one of Melbourne’s leading new lifestyle precincts, West End.

In addition to close to 400 apartments across four buildings, West End will offer a hotel, a 500sqm public park and over 6,000sqm of commercial and retail space housing an IGA supermarket, childcare facility, medical centre,gym and day spa and a selection of cafes, bars and restaurants.

Each of the residential buildings, designed by the award-winning CHT Architects, will have their own distinct character and add vibrancy and context to the surrounding urban fabric.

The interiors of each building have been uniquely crafted by leading interior designers including Hecker Guthrie, Carr Design, Mim Design and Six Degrees, with each detail meticulously considered to optimise the living experience of its residents.

True to the ever-evolving nature of West Melbourne, the West End site on Rosslyn Street has previously been home to a bus depot and more recently the Australia Post call centre.

It is this easy confluence of old and new, of modern and classic, that makes West Melbourne our city’s best-kept secret, but not for long.

If you want to be part of West End’s exciting retail mix, tenancies are now leasing. Please contact Paul Jones on (03) 9052 4338  for all retail enquiries.